Not Reel: Graphic Design for Film Branding
Not Reel is an online curated collection that showcases and celebrates graphic design for film and television, as well as video games and other story based media. The collection focuses on design that is part of the narrative—think props rather than posters or title sequences—and the designers who make them. The posters in the background, a company’s logo, the emblem on his uniform, the book she is reading, and the pattern on the rug. All of these things have been designed specifically for the story you are watching or playing — a subtle, yet profound, character, whether you actively notice it or not. Inspired by film,Not Reel’s brand uses iconography from film and pop culture as its visual language to set the tone of the brand and content.